Welcome to the new dawn of pro surfer-owned surf companies, in which product is made with feeling! Today we have the absolute pleasure of introducing you to Rage, the new grip pad and legrope brand from Creed McTaggart, Noa Deane, Ellis Ericson, Beau Foster and Toby Cregan.

“We have our own surf company!” says Toby, a gent Stab adores who’ll be driving most visual aspects of Rage. “We’re making grips and ropes. The idea came up a couple of years ago in Hawaii over a lot of beers and we were all so hyping to just do something for ourselves on our own terms. No corp shit…”